Increase visibility and sales on with advertising

Advertise your products on

Our advertising solutions let you reach and engage shoppers at every stage of their journey—from awareness to purchase and beyond. Ads appear right where customers will see them, such as the first page of search results or product detail pages. You place bids on keywords or products, and if your ad is relevant and your bid wins, your ad gets displayed to shoppers.

We have three advertising solutions. Take advantage of them all to help maximize your performance.

Advertising solutions

Sponsored Products

Sponsored Products are ads for individual product listings on They appear on search results pages and product detail pages, helping drive sales and product visibility.

Sponsored Brands

Sponsored Brands showcase your brand and product portfolio. Featuring your brand logo, a custom headline, and up to 3 of your products, these ads appear in search results.


Stores are custom multipage shopping destinations for individual brands that let you showcase your brand story and product offerings. They require no website experience to use.

Achieve your business goals

Increase sales
Many shoppers come to ready to buy. Advertising helps you reach customers who are searching for products like yours to purchase.
Get discovered
Advertising provides an instant visibility boost to your brand and products. Ads appear in highly visible placements, like page one of search results or on product detail pages.
Control costs
Pay only for the clicks your ads receive. Campaign reports track ad spend and performance, so you can learn what’s working and fine-tune your campaigns.

Ready to get started?

Before you begin advertising, review some of our resources to help set you up for success.
1.  Register & Log in to Seller Central.
2. Choose the products you want to advertise.
3. Decide how much you want to bid for clicks and which keywords or products to target.
4. In just a few minutes, you can launch your first campaign!